Let's take a look at some of our recent 25/26 campaigns.
Stories that spark travel
Love Central Coast invests in creative marketing campaigns to strengthen our tourism economy. These campaigns help position the Central Coast as a must-visit destination and drive awareness of our tourism operators across key markets.
Visiting Friends and Relatives
Connecting the people and places you love
Bringing the people you love to the place you love
Our 2025–26 VFR campaign encouraged locals and visitors to reconnect on the NSW Central Coast through nostalgic, family‑focused creative that showcased gentle adventures, quality dining and authentic coastal escapes from headland to hinterland. Using Polaroid‑style visuals and our 'Postcards from the Coast' series, the campaign highlighted shared moments and regionally dispersed itineraries targeting Sydney and Newcastle audiences with warm, aspirational visuals and personalised itineraries to drive strong visibility and conversion for operators across the region. We reinforced the Coast’s ECODestination credentials and its year‑round appeal. To maximise reach, we delivered a strategic multi‑channel rollout including cinema pre‑rolls across Sydney Metro, and screen advertising on the Manly Fast Ferry Digital Network.
Summer
Summer, your way
A summertime Central Coast
Over summer 2025–26, we leaned into bright, aspirational storytelling to capture the unmistakable feeling of a Central Coast summer – sun‑drenched days, warm nights and effortless moments shared with the people you love. Alongside summer‑ and school‑holiday‑themed digital activity on Meta and the Google Display Network, we launched dynamic, animated HTML5 creative across search and native placements, supported by UGC‑driven video content that helped show, rather than tell, the rhythm of summertime on the Coast. Combined with major placement at Sydney Airport Terminal 1 across Christmas and New Year, the campaign inspired both locals and visitors to reconnect through nostalgic, joy‑filled creative spanning beach to hinterland.
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