Expressions of Interest and upskilling opportunities
Destination Central Coast 3 Year Marketing Strategy and how industry can get involved.
Destination Central Coast has launched its 3 year marketing strategy for 2023-2026. The strategy is designed to pivot from recovery to sustainable growth by amplifying the Destination Central Coast brand through the new 3 year implementation plan to increase visitation and drive yield in region.
With this includes upskilling and product development opportunities for tourism businesses that are designed to create a resilient and visitor ready industry across the Central Coast.
There are lots of exciting opportunities for Industry. Take a look and be sure to register your interest to participate.
Current Opportunities
Tourism For All: Creating Accessible Visitor Experiences
This 3 part program is delivered in partnership with leading disability access consultants working solely in tourism and the visitor economy. As the number of people with access needs continues to grow, this program is designed to support businesses confidence with accessible tourism and to making travel more inclusive and accessible to everyone.
Accessible Customer Service Excellence: Creating Experiences For All Webinar 9-11am Tuesday 24th March Small Group Mentoring Sessions and Access Card Development for selected businesses to follow.
Submit your expression of interest by Sunday 22 March 2026.
Destination Central Coast has joined forces with the #1 booking platform in Australia, Tripadvisor to launch an exciting campaign for potential visitors to Discover how to love the Central Coast, from headland to hinterland. By leveraging the Destination Central Coast activities, you can drive more traffic and demand to your individual business.
Tap into this ready to convert audience via digital marketing to go live mid-March, driving visitation over Autumn.
Contact usfor details on how your business can leverage this campaign and drive visitation directly to your business.
Join our three-part webinar series designed to support Central Coast operators enter into the prestigious 2026 NSW Tourism Awards delivered by the NSW Tourism Association. The awards are the pinnacle for the NSW visitor economy, recognising excellence, innovation and professionalism across the tourism sector. These webinars are designed to support industry on their journey and will include time for Q&A with an expert award submission writer.
Webinar Key Dates: 1. April 2026 Preparing for the tourism awards 2. Date: (TBC when nominations open) 2026 Tips and tricks to help make your submission award winning 3. August 2026 Check in Q&A session
Register for this webinar series by 5pm Friday 20 March 2026.
Understanding the Inbound Market - Why Travel Agents Still Matter
This half-day workshop will explore how Central Coast Operators can work with international markets & Inbound Tour Operators (ITOs). There are limited places available, and business need to apply via an EOI to be eligible to access this fully subsidised training.
Half-day Workshop 8:30am - 12noon, Friday 29 May 2026 Location: Central Coast Council Administration Office, Wyong Function Room 1
Finding the Right Fit: Discovering agritourism opportunities that work for your farm
This full day workshop supports agritourism on the Central Coast, helping farmers to explore the opportunities to diversify and innovate through agritourism while maintaining their core farm business.
Full-day Workshop Wednesday 3 June 2026 Check back soon for times and location details.
Want your business to evolve with the everchanging digital space? This half-day AI and Digital Marketing Workshop will provide practical, easy-to-apply insights into how artificial intelligence can support smarter, more efficient digital marketing and social media strategies. Participants will leave with increased confidence and practical techniques they can apply immediately to their own marketing activity.
Half-Day Workshop 9am-12:30pm, Thursday 4 June 2026 Location: Central Coast Council Administration Office, Wyong Function Room 1
Businesses can submit an Expression of Interest to apply for this fully subsidised program.
Famils allow people to understand your product by experiencing it first-hand. These industry famils will aim to increase knowledge of frontline staff who interact with visitors to the Central Coast to on-sell or promote your product. The program will run from Feb to June 2025.
If you are interested in being part of a famil program, please register to receive an Expression of Interest Form to submit an application.
EOI CLOSED - Places Full
Open: 20 Dec 2024 | Close: 31 Jan 2025
Program Duration: Local famil hosted between Feb and June 2025
