Expressions of Interest and upskilling opportunities

Destination Central Coast 3 Year Marketing Strategy and how industry can get involved.

Destination Central Coast has launched its 3 year marketing strategy for 2023-2026. The strategy is designed to pivot from recovery to sustainable growth by amplifying the Destination Central Coast brand through the new 3 year implementation plan to increase visitation and drive yield in region.  

With this includes upskilling and product development opportunities for tourism businesses that are designed to create a resilient and visitor ready industry across the Central Coast.  

There are lots of exciting opportunities for Industry. Take a look and be sure to register your interest to participate.  

Young couple walking down a large stone pathway surrounded by a forest with large trees and green ferns.

Choose your opportunity!

Your free Strive 4 Sustainability Scorecard

Connect your business with the thriving group of Eco Advocates driving the overall Central Coast ECO Destination journey!

Find out how your business can become ECO or Sustainable Tourism Certified, or try the new Strive for Sustainability Scorecard pathway program now available for any visitor economy business looking to start their sustainability journey.

LIMITED TIME OFFER - Central Coast visitor economy businesses can register for a complimentary Strive 4 Sustainability Scorecard with Ecotourism Australia thanks to support from Destination NSW. Click here to apply now

the ceo of ecotourism australia presenting a new sustainable program at lecturn
Image: CEO Ecotourism Australia, Elissa Keenan; by Isaac Tseng

Premium Experience Design

This self-paced, online course will teach tour operators how to adapt their product or experience for the luxury market which is expected to double in the next 10 years. There are limited places available, and business need to apply via an EOI to be eligible to access this fully subsidised training.


Open: 5 April 2024
Close: 19 April 2024
Program Duration: Course must be complete by 15th June 2024

Register your interest by 19 April 2024

OPEN - Limited places still available! 


 

Couple wearing fishing wadders in a lake
Women standing on wooden stairs overlooking a beach

Tourism Excellence Program

The Central Coast Tourism Excellence Program (CCTEP) will cover the creation of selling and delivering exceptional tourism experiences that exceed visitor expectations. The CCTEP will be delivered alongside a Tourism Fundamentals Playbook, which boasts practical information for tourism operators to learn (or revisit) the basics of creating, selling and delivering exceptional tourism experiences that exceed visitor expectations and support business goals.  

The program will take place over May to September and businesses can submit their interest to receive an Expression of Interest Form to apply for this fully subsidised program.

Open: 12 April 2024
Close: 16 May 2024
Program Duration: June - August 2024

Places are limited and expressions of interest will close 16 May 2024

OPEN - Limited places still available!

Past Opportunities

Co-op Marketing Campaign

The major marketing campaign for Destination Central Coast will include a co-operative campaign in partnership with TALK Agency. By leveraging the Destination Central Coast activities, you can drive more traffic and demand to your individual business.  

Tap into this ready to convert audience via digital marketing to go live in July, driving visitation over Winter and into Spring. 

Open: 5 April 2024
Close: 10 May 2024
Program Duration: Launched 1 July 2024

Register for your package by 10 May 2024 

EOI Closed

Ocean full of dolphins

Digital Deep Dive (Round 2)

Another fully subsidised learning opportunity for eligible tourism operators to participate in Round 2 of the Digital Deep Dive program delivered by TALK Agency. This training and mentoring initiative equips operators with digital marketing knowledge and skills to help grow their businesses.  

The program will take place over May to September and businesses can submit their interest to receive an Expression of Interest Form to apply for this fully subsidised program.

Open: 12 April 2024
Close: 26 April 2024
Program Duration: May - September 2024

Places are limited and expressions of interest will close 26 April 2024. 

EOI CLOSED - Places are full

Whale tail flicking out of the blue ocean
Melbourne convention centre

ATE24 Representation

The Australian Tourism Exchange 2024 (ATE24) will take place at the Melbourne Convention and Exhibition Centre between 19th-23rd May. Destination Central Coast had secured a booth and is now seeking export-ready operators to represent. If wish to apply, you will need to submit and application to be considered. 

Open: 5 April 2024
Close: 19 April 2024
Program Duration: 19-23 May 2024

Register your interest by 19 April 2024

EOI CLOSED - Places are full

Three people walking through the green bush

Host an Industry Famil

Famils allow people to understand your product by experiencing it first-hand. These industry famils will aim to increase knowledge of frontline staff who interact with visitors to the Central Coast to on-sell or promote your product. The program will run from June 2024 to December 2024. 

If you are interested in being part of a famil program, please register to receive an Expression of Interest Form to submit an application.

Open: 12 April 2024
Close: 26 April 2024
Program Duration: Local famil hosted between June and December 2024

Register your interest by 26 April 2024.

EOI Closed